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This is not a bag of donated blood but it is a bag of energy drink. This product is originated from US. I think the packaging is rather interesting, I know that this concept had been locally used but when I looked at the picture of the product what makes it different is how it is made so real like a bag of blood. There are blood finger print seen on the bag. Initially as I was searching for product packaging I did not expect this to be a real drink especially with how they made the colour of the drink so similar to the colour of real blood.
What catches our attention first would be the word 'BLOOD' and alphabet 'B' but when you look into the front copy "similar nutrients to real blood" and "delicious for vampire and humans" though it does not sounds like it makes sense but I guess when it does attract potential customers to buy because it is 'DIFFERENT.' It is unlike Redbull always packed in the tin. It also describes the taste " FANGTASTIC FRUIT PUNCH" this line is really catchy though there is no such word in the dictionary but it is understood that FANGTASTIC comes from FANGS and FANTASTIC. Fangs are the sharp teeth that vampire has. They are trying to relate blood to vampire where it is known that vampire are always energetic and never sleepy.
Meanwhile the back copy is just a standard content of nutrition facts for people to read in case if they're allergy to any of the ingredients. Overall, the packaging and words are well played but due to it's daring packaging there are weakness to it. China has banned this product from entering into their country because the government doubts the food safety due to it's colour which was made with almost the same consistency of blood.
On top of that, I feel that the front body copy was really difficult to read and even though this product is creative being sold in the public seemed to be not appropriate for younger children. If parents do not explain to them they may really believe that human's blood is drinkable.
On top of that, I feel that the front body copy was really difficult to read and even though this product is creative being sold in the public seemed to be not appropriate for younger children. If parents do not explain to them they may really believe that human's blood is drinkable.
The product packaging is amazing! and very creative but may alarm others who are more sensitive to this kind of things.
ReplyDeleteThis is a really creative product packaging, and will probably attract fans of the Vampire genre books due to it's appearance and description. The product can make a really great tool use to advertise vampire movies and series like Twilight, True Blood, The Vampire Diaries etc. However, this product might not be suitable for the faint-hearted. Especially those who feel woozy and uncomfortable from the sight of blood.
ReplyDeleteIt is a very interesting energy drink indeed. Not only the packaging but also the headline. It could attracts the customer due to their curiosity. But however, i think that the packaging is not environmental friendly as they are made by plastic. It will be great if the company support the customer to recycle the packaging after the used.
ReplyDeleteMy first impression on this packaging was like “wow”. This packaging is so interesting, I would love to grab one and try it someday just for the package. Though it is interesting to some people, not everyone is a fan of blood. For instance, what about people out there who is afraid of blood? They would definitely not buy it or some might even faint because this looks exactly like a blood package. I would suggest to put a notice or a signboard about this.
ReplyDelete