1.
- This advertisement is effective with the way it play with words. Obviously, smokers know that smoking causes cancer. Instead of that, the advertiser twist the message around by writing cancer cures smoking. This will definitely get people thinking before they reach to the point to realise that the Cancer Patients and Association is trying to send the message to tell people not to wait to the moment you are diagnosed with cancer and then you stop smoking. Don't let cancer be the reason why you stop smoking.
2.
- The visual was a great help to enhance the message of the headline. The advertisement was trying to motivate females to workout. Especially for those who went through heartbreaks because of their body. I think many people can relate to this advertisement around the world. It was direct and the best way to make someone regret is obviously to look hotter and fitter than before.
3.
- Jeep was directing this message to other car brands that are trying to design cars similar to theirs. This headline was also to reemphasis that imitation will never be at a level to be at the same level with the original. They want to be known to be on top for being the most iconic and legendary brand when it comes to SUV.
4.
- This is a very bold way of writing a headline. However, because of the method of the headline is presented it will attract the viewers to read the body copy to understand more. It provokes curiosity among viewers to read or not to read the book whether what type of book is being advertised and how intense is the content that may cause death.
5.
- This headline acts as a very strong public service announcement. Many may not be able understand how is it like to live a life at a war zone. With the visual it also strengthens the headline, people living with so much fear that they are taking every step cautiously not knowing what will happen to them next.
The ads are interesting indeed. The ads that you mentioned will make the reader think about the message and it could also motivated the reader. I kind of like it when the advertiser tried to twist the headline from the real message. It lets me to think in another way and point of view. Like, "Cancer cures smoking". It's simple and makes the reader thinks.
ReplyDeleteI especially like the 'Cancer cures smoking' and 'Her new body made her Ex cry' ads. They did a good job of playing with the words.
ReplyDeleteMe too!! I like the ad saying " her new body made her ex cry" it is a very motivating advert. The headline " everyone who reads this book will die" makes me want to read the book even tho I'm the the book reader type..
ReplyDeletegood choice of ads from joey i like the "her new body made her ex cry" one it shows female empowerment and motivates them to workout which is a great plus for her!
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