Social media
1. Discuss the features of social media and how these features dictate the copywriting approaches to social media ads.
1. Discuss the features of social media and how these features dictate the copywriting approaches to social media ads.
Social media ads can be easily remembered or easily forgotten by people. Copywriters should take these social media features into account, and use them as their advantage in order to write for social media ads that will attract people.
l Participation
On social media, people are free to express their opinions which contributes to feedback from other people. It creates a platform for participants to be able to express their thoughts and opinions to all sorts of topics. The bigger the topic, the more people will participate in it.
Copywriters can shape their words in a way, that would allow and urge the readers to participate in the ad.
2 Openness
The media encourages people to express their opinions on a public platform, to allow more participation. Activities such as commenting, voting and sharing valuable information are highly encouraged on social media.
Ads written by a copywriter should sound encouraging and friendly towards it’s readers, to allow them to be able to give their opinions on social media.
3 Connection
Social media connects people together, as well as other content from other places to people. It enables conversation between friends and families who are far away from each other, and linking people to different sorts of links and online resources.
Connection must be taken into consideration, as people online like to feel connected to people who are far away from them. Ads can also help people feel connected to each other, and it depends on how the copywriters weave the content of the words of the ad.
4 Community
Communities are form when a group of people of the same interest come together. Social media assists people in forming and finding their communities.
Copywriters must study the different types of communities online, so they can shape their words according to the targeted community’s preferences.
By Candice Chan Zishan
I think besides the points that Candice share as copywriters, they should also create advertisement with proper credibility. Ads are not just about creativity and being outstanding it also has to be convincing with it's content for example, skin care has to be tested to be proven working like having testimonies from people. With proper credibility people have a higher tendency to purchase the product than just remember the ads. Afterall, action is more important than just remembering cause sales matters most.
ReplyDeleteI agree with what Joey mentioned above. It is important that the body copy if the ads is credible and persuasive. So, it is better that copywriter provides the unique selling point and the benefit of the product to persuade the audience. Besides, copywriter also should keep updating what is the trendy word now so that they could catch the audience attention and understanding the audience nowadays very well.
ReplyDeleteNice points Candice! And i also agree with Joey and Elyza. But, i also think that a supportive visuals could be a benefit for the social media ads as social media these days are mostly fill with media texts, which includes visuals. It could attract the audiences if it could catch their attentions. However, i think visuals couldn't work alone, it needs to be followed by an interesting copywrtiting to be a great ads.
ReplyDeletein my opinion, social media ads has to be quick and easy to understand, it can have the best copy in the world yet still fails at retaining customers should the copy be long-winded and too difficult for the users to comprehend
ReplyDeletePeople are on social media every day, like Facebook, twitter, Instagram. Putting an advertisement online saves time and money and on top of it, people find it easier buying things online. Based on what Candice said, people could give their feedbacks easily because it is social media. For example the shop called “bubblegum wax” has a page on waxing, and also they have activities to participate in. and there is many people commenting and participating in it.
ReplyDelete