Discuss copywriting tips to write an interesting copy for a product's packaging.
It is important that the product's packaging has an interesting and clear copy that easily to be absorbed and understood by the consumer. Now, I will share some tips to write an interesting copy for the product's packaging.
Tip 1 : Use different tones.
Based of the genre of the product, copywriter can use different tones to express the message they want to tell in the copy of the packaging. For example, copywriter can use the cheerful and cute tone to write a copy inside the talking bubble on the toy or cereal's packaging. This kind of tone not only can make the children feel fun and interesting, it also is a way to interact with the children.
Tip 2 : Write the copy briefly.
Even the copywriter insert a lot of information inside the copy, consumer will lazy to read and just ignore it when the information is too much. Therefore, copywriter can provide the copy which is scannable and easy to understand. Copywriter can bold the points, use the nice-looking line breaks or special font. Copywriter also can use some sensitive word or adjective to catch the consumer attention.
Tip 3 : Transform the copy to a story.
Instead of writing a rational and serious copy in the packaging, copywriter can transform the copy to a mini-story to attract the consumer to read it. It is common that the copy of the product's packaging always be written in formal way, so if copywriter can use a story to convey the message they want to give to the consumer. It will create a scenario to the consumer and become more interesting.
Written by: Elyza Ee
Broadvertising Agency is an agency that was formed not to long ago so we are quite new into the market but old enough in age to compensate for it with experience! The purpose of this blog is simple, to educate the masses on copywriters through the ages as well as to properly compartmentalize all the data and exercises that we do throughout the entire duration of this assignment.
interesting.
ReplyDeleteanother basic thing to not overlook is to choose the right font for the right kind of copy for maximum effectiveness
Great tips, Elyza! Personally i found that explaining with a scenario is interesting. There's once i went to a cafe and they used a story to explain about their food and it somehow interests me. And i also think that copywriter should make the point clear and don't go around the bush or it will makes the customer confused.
ReplyDeleteThese tips are true.
ReplyDeleteAlso agreed that a short story would make an advert very interesting because people out there could relate it back to their lives and humans loves dramas can conflicts happening so that will interest them to read.