- The first thing that one must always consider in my opinion would be the advertising budget itself meaning capital. When ideas are left unchecked and balanced they tend to grow to amazing heights and when the time comes for dreams to become realities, the vision gets obscured and sometimes cut down completely due to financial constraints.
- The second thing that one must consider is the target audience itself, you can have the best ad strategies and planning but if executed on the wrong kind of demographic it still would not be as effective as it was assumed to be.
- Thirdly, one must also consider the medium on which the ad is to be aired among the masses, or in other words media platform. This is most important due to the fact that it ensures that the advertisement is broadcast in the most efficient and effective manner.
- Another thing to consider would be is the ad message itself. it needs to be able to related to the consumers so that the advertisement is effective in its deliverance. If the message does not come across to the viewers of the advertisement, then the ad fails to communicate its benefits which results in the product or service not being able to establish a base within the market.
- Lastly would be the body copy of the advertisement, body copy is important and should be given a great deal of importance as it could "make or break" the advertisement completely. A good body copy may result in brand retention which in turn provides an everlasting impression on consumers about their opinion regarding the brand.
( Written by Ahmad )
Broadvertising Agency is an agency that was formed not to long ago so we are quite new into the market but old enough in age to compensate for it with experience! The purpose of this blog is simple, to educate the masses on copywriters through the ages as well as to properly compartmentalize all the data and exercises that we do throughout the entire duration of this assignment.
Friday, 30 September 2016
Question 1 Week 4
5 Considerations to think of for ad strategy.
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In my opinion, product positioning is also very important when the advertiser plans the ad strategy. Advertiser should understand the benefit and USP of the product so that their advertisement can stand out in the market to compete with other competitor. The headline of the advertisement need to be catchy or special that can attract the consumer to read it and then continue reading to the body copy to know more details about the product. Advertiser should able to choose a suitable type of advertisement appeal to different product as different type of appeals can convey different meaning to the consumers.
ReplyDeleteI think besides the 5 points written by Ahmad, the timing of posting the advertisement is very important. For instance, an advertisement for the Spicy Soup Noodles. I think it would be much more effective to advertise during the monsoon season than to advertise during the hot season with completely no rain. When audience sees the advertisement, obviously they would crave for it more on rainy days than hot days. Besides that, good advertisement sometimes does not necessarily has to be a high budget production. By the end of the day, it is all about flexibility and creativity.
ReplyDeleteI agreed with Ahmad, Elyza and Joey. I also think that the visual of the product or service is important. A good and catchy visual could attract the customer to look and read the ads throughly. And of course with the support of the timing, statement of benefits, the USP, body copy, the message that conveyed in the ads will help it to be more noticeable and memorable for the customer to remember.
ReplyDeleteIt's been stated that it's not worth having many kinds of strategies for target audience but then if structure is not as good, plans will not be expected. Also agreed with Ahmad that message delivery is very important, as if message isn't delivered or even related to the particular product, people wouldn't want to buy that particular product and that's not because of the product but it can be because of the message itself.
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